Onthemarket.com? You mean off the market, surely!

Rightmove and Zoopla and now.... onthemarket.com. Some of you may have heard about the latest brainchild of Agents' Mutual - a consortium of agents that got together with the idea of taking on the great portals - but most of you won't, and that’s my point.

So what's happening?

In essence a few agents have been disgruntled by the annual price hike that presents itself from the big 2 and decided to chance it on their own. Build their own website, do a TV campaign to attract the would-be buyers, job done, surely. Well if everyone thought like that about growing their own vegetables (much cheaper than the likes of Tesco surely) why isn't everyone doing it? For a start the investment required runs into the millions of pounds. They won't see these "savings" for some years to come to say the least. Secondly, the success of any agency big or small hangs on its ability to shift houses. With less exposure on their properties (this new portal cannot possibly get as many hits as Rightmove or Zoopla for years to come) there are less buyers/tenants looking at their properties. This results in less enquiries. Less viewings. Less offers. Less transactions. Less customers that recommend said agent due to poor results. Less income for the agent. Oh look I see a trend.

In the best interests

An agent should always handle their affairs in the best interests of their clients which they represent of course. Drastically reducing the level of exposure that their clients' properties get is arguably not.

The cold hard facts

Let's do a test for our core areas, namely SW4 and SW2.

	For Sale		To Let
Area	SW4	SW2	SW4	SW2
Rightmove	279	420	296	209
Zoopla	205	269	209	258
OntheMarket	84	115	78	35

As is plain to see there are lots more agents that are still on Rightmove and Zoopla than OntheMarket, which is obvious of course. There are never going to be as many properties on day 1. However it will be interesting to see how this changes over time. But bear in mind that if you haven't heard of this new portal, neither will your new tenants or buyers. Even with property listed... where are the buyers looking??

Costs

Rightmove and Zoopla, as any other company, make a charge for their services. These prices certainly increase from time to time. Why? Well, there is inflation, a wider range of services on offer and guess what, everything gets more expensive year on year. Remember penny sweets? Right...

Flop? 

Now believe me I'm all for value for money, but to spend millions of pounds to save a few quid is just nonsensical. What's more, it doesn't serve the best interests of clients. So will I be joining? I will be a few hundred pounds better off today, but tomorrow when the sales and lettings don't materialise because tenants and buyers are looking on Rightmove and Zoopla I will be significantly worse off with less customers and less money in the bank. So no, in summary. Has your agent dropped a well-known, established brand for onthemarket.com? With the figures above it is clear where other agents are, and where the buyers and tenants will be looking for their next home.

What do you think?

Another great investment property!

Well, Christmas out of the way and it’s back on the investment bandwagon! I hope everyone had a welcome break. It certainly looks like the December blues are gone in the London property market and there are some lovely properties to be had.

I came across this particular one with Andrews the other day and I must say it is a charming flat. We have let before in Chalmer’s House and can assure despite it’s rather typical 1930s Art-Deco looks it boasts a host of other things. Rooms are spacious and there is a gym and a roof terrace for residents to enjoy. A lovely property to live in and hence popular with tenants, despite being a little further from Clapham Junction than one would like. Appealing to a slightly more mature tenant who can appreciate better value slightly further from the station this one is sound to attract a good quality tenant. Estimated rental income £350-£375pw, making this one yield 4.9%-5.2% gross at asking price. Not the highest yield in the world, granted, but looking at the photos there is not much more to do than furnish it with some good quality furniture. Bathroom, kitchen and general décor is A*. Happy bidding fellow investors! http://www.rightmove.co.uk/property-for-sale/property-32411193.html

If you've spotted a buy-to-let opportunity or need impartial advice regarding your current property portfolio, feel free to give me a call on 020 3397 2099 or email me at jeroen@xandermatthew.com.

6.8% rental yield in Clapham South

This four bedroom flat in Poynders Garden SW4 has just come onto the market with Foxtons, at an asking price of £399,950.

http://www.rightmove.co.uk/property-for-sale/property-49501853.html

Finished to a reasonable standard, with four good size double bedrooms, a large reception room, and within easy walking distance of Clapham South (Northern Line) and Balham (London Victoria), the property would make an ideal home for professional sharers. 

After studying the floorplan and noting the lack of a bathroom photograph, it seems unlikely that it includes a shower - something most sharers would consider essential. A bathroom refit should be considered if you want to make the property as attractive as possible to prospective tenants. After making minor changes a weekly rent of £525 would be achievable, offering a 6.8% yield at asking price. The recent stamp duty reform also represents a saving of £2,000 when compared to the old 'slab' system.

If you've spotted a buy-to-let opportunity or need impartial advice regarding your current property portfolio, feel free to give me a call on 020 3397 2099 or email me at jeroen@xandermatthew.com.

How will stamp duty reform affect the Clapham property market?

The big news from George Osborne's Autumn Statement was a complete overhaul of the stamp duty system. The old "slab structure" has been replaced with a sliding scale along the same lines as income tax, with different rates applying only to the portion of the property price within each band.

From today, this means:

• No stamp duty will be paid on the first £125,000
• 2% is paid on the portion up to £250,000
• 5% is paid on the portion up to £925,000
• 10% is paid on the portion up to £1,500,000
• 12% is paid on anything above that

For the majority of buyers across the UK this can only be a good thing, with stamp duty decreasing or remaining the same on all purchases below £925,000. 

But what does it mean for the property market in Clapham?

There are currently 340 properties for sale within the SW4 postcode.

Of these, 33 fall within either the 250k-300k or 500k-550k range. The reform represents good news for the sellers of these properties, as under the old system their true value was often distorted due to buyer's reluctance to offer above the thresholds, where the increased rate applied to the entire value of the property (3% at 250k and 4% at 500k). 

With many buyers struggling to raise a large enough deposit to secure a mortgage, the reduction in stamp duty from £7,800 to £3,000 on a £260,000 property will have a significant impact, with greater demand anticipated in cheaper areas such as the Solon New Road Estate and the Clapham Road Estate. First time buyers will hope to compete for properties which would usually be snapped up by buy-to-let landlords.

Clapham will, however, feel the negative effects of the reform far more than neighbouring Brixton and Stockwell. In upmarket areas such as Abbeville Village and Clapham Old Town, buyers are going to feel the pinch, and this could have a knock-on effect further down the chain.

95 properties in SW4 are on the market with asking prices in excess of £925,000. The majority of these are 4+ bedroom family homes on streets such as Cautley Avenue, Narbonne Avenue and Lillieshall Road. 40 of the 95, on streets such as The Chase and Macaulay Road, have asking prices in excess of £1,500,000. At that level, buyers are at least £18,750 worse off. It's fair to assume that in the short term at least, they may look to offset this loss by making slightly lower offers.

If you have any questions regarding the stamp duty reform, or you'd like to know how it might affect your property, give me a call on 020 3397 2099 or email me at jeroen@xandermatthew.com.

You can calculate the stamp duty on your property purchase here:
http://www.hmrc.gov.uk/tools/sdlt/land-and-property.htm

Auction: 5 bed between Clapham and Wandsworth Commons

This five bedroom terraced house in Mayford Road SW12 is available via Barnard Marcus Auctions and goes under the hammer on 16th December.

http://www.rightmove.co.uk/property-for-sale/property-49351424.html

The property appears to be in reasonable condition - an empty shell ready to be turned into the superb family home that the location warrants. Mayford Road is very highly regarded and is just a stone's throw from Wandsworth Common Station (for London Victoria) and easy walking distance from Balham Station for the Northern Line. 

With a guide price of £900,000, it's a potentially lucrative investment opportunity. In February 2014, a five bedroom terraced house in Mayford Road, finished to an extremely high standard throughout, sold for £1,795,000, while another comparable four bedroom property is currently on the market with an asking price of £1,650,000.

Viewings with Barnard Marcus Auctions are scheduled for 1.30pm on the following dates:

Friday 5th December

Tuesday 9th December

Thursday 11th December

Monday 15th December

If you're a developer or buy-to-let landlord who's spotted a potential investment opportunity, why not ask my opinion with no obligation? Give me a call on 020 3397 2099 or email me at jeroen@xandermatthew.com.