The Clapham Property Blog

So, you're letting your property? Now is the time. Take advantage of that summer market whilst you still can. What's that you say? Property available in November? Well get marketing. Now. Because whilst there are stragglers around from the busy summer period you will do very well, despite your property being available in what is usually a slow time of the year. How does that work? Simples...  August is the busiest month in lettings. This has always been the case. After that there are some stragglers left over in September, snapping up anything that is left. Even properties with move dates far in advance are taken, simply because they can't rely on anything else coming on to the market. You know the student saying "if you leave it to late EVERYTHING will be gone." Not true of course, there will be plenty of greedy landlords with sky high prices, but nobody rents those. Well-priced, well-presented properties let. Beds in sheds do not. Regardless of

No, don't sell it for naught, that would be daft. How often have you bought something at £3. 99 ? £2. 99 ? There's always a penny taken off the price to make it appear magically cheaper. Great marketing tactics for a tin of baked beans, a top, a pair of shoes, all good. What about property? If you are selling arguably your most expensive asset surely you'd want the best price? Is that the highest price? Maybe. But you certainly want the best target audience, and that would most certainly be the biggest audience. Imagine this. You are selling a flat for £500,000. Most agents would market this at £499,950 or £499,995. To make it look cheaper. Wrong approach I say. Why? Well go to rightmove in your area and punch in that you are looking up to £499,950. You can't. You can go up to £500,000 though. And guess what shows up first. That's right! The flat at £500,000. Well the flats plural. There's a few. And like the second page of google nobody visits, the