New Horizons For The Property Portal Marketplace

As our lives become increasingly entangled within the digital sphere, it's becoming even harder for various market sectors to exist exclusively in a physical space. Whilst online transactions, and web-based trade are now commonplace, the companies that immediately adapted to this shift remain at the helm of their respective industries. This is a particularly accurate statement in reference to the property market as Zoopla and Rightmove have consistently lead property portal usership with the backing of agents country wide. However, the dominance of the previously discussed businesses has triggered accusations of a stagnant market, some critics even claimed that Rightmove and Zoopla Property Group had become a ‘duopoly’. Expanding OnTheMarket These sentiments fueled the launch of a competing portal owned by agents called OnTheMarket. Although, the site was established as the weaker party, OnTheMarket have now acquired a substantial share of the market within an equally